Apple 2016 Live Event Coverage

Coverage from Apple’s live event from 10am/6pm!

Joshua September 7, 201612:58 PM

Just under two minutes folks.

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We kick off with Tim and James Corden.

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Tim is now on stage!

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Apple Music is first up.

Since launching it has gained over 17 million subscribers!
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Apple Music event is free and on in 11 days with Elton John, The 1975, Alicia Keys, OneRepublic & so many more in London!

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The App Store the 140 billion downloads since launch! 👏

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“2x more global revenue than our closest competitor…”

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“Over 500,000 games to choose from”

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Super Mario is coming to the App Store!

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The new game is called Super Mario Run!

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This new game introduces battle mode!

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This game with release this fall, “I hope you enjoy it…”

There will also be a Super Mario stickers pack for iOS 10.
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Now we’re underway with education…

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Mac’s and iPad for 4500 teachers, 50000 donated iPad’s & an Apple TV for every classroom!

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iWork in education is very popular and is now introducing Real-time collaboration!
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“Edit in real-time

Private or public
Mac iPad iPhone and web”
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Time for new products! Starting with Apple Watch…

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Apple Watch is the TOP selling smartwatch!

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Jeff Williams tells us about the new Apple Watch.

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Activity sharing, instant app launch and more.

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watchOS 3 will include Pokemon Go!

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The next generation Apple Watch is nigh!

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It is waterproof

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“Apple Watch Series 2”

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50 metres water resistant.

New speaker system.
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Apple Watch now has GPS!

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New aluminium straps.

White ceramic Apple Watch which 4 4x as strong as stainless steel.
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“Apple Watch” is the ultimate device for having a healthy life”…

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Apple have paired up with Nike to create Apple Watch Nike Plus.

A watch design with runners in mind.
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Apple Watch Series 2 will be priced at $369.

Apple Watch Series 1 will be $269, with a dual core CPU.
Pre order on September 9th. watchOS 3 is September 16th.
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Now for iPhone!

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1 billion iPhones sold!

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Manage your home with the Home app.

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The next and best iPhone! The iPhone 7!

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All new design, antennae gone and in with a fabulous new finish…

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10 new great features!

Jet black finish, “stunning”… Seamless surface between glass & surface.
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2nd new black, called “black”.

In gold, silver and rose gold!
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#2 – Home button has been changed…

Re-engineered, force touch non moving home button! Also

includes taptic feedback!

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#3 – water AND dust resistant!

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IP67 protection standard.

Safe from water/dust.
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#4 – Camera.

Huge advancement, optical image stabiliser in all new iPhones. Larger f/1.8 aperture. 6 element lenses. All new 12MP sensor. 60% faster.
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True tone flash, quad-LED with a true tone flash!

50% more light and a flicker sensor…
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New Apple designed image signal processor.

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Shot on iPhone 7.

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Capture RAW camera files.

Wide colour.
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7MP FaceTime HD camera, up from 5MP!

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iPhone 7 PLUS comes with TWO 12MP cameras.

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Includes a optical zoom.

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iPhone 7 Plus camera review.

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Retina HD display.

25% brighter than iPhone 6s.

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#6 Audio.

Stereo speakers! 2x louder!

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#7 EarPods connected over lightning, death of the 3.5mm port.

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Included in the box too!

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“Over 100 years old”

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#8 Wireless. Apple AirPods.

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Apple design W1 chip.

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Access Siri with a double tap of the AirPod.

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5 hours of listening per charge. AirPod cradle 24 hour charge.

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Connects with Apple Watch and iPhone.

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Also all of your devices. Mac. iPad.

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Beats is also making similar headphones: Beats Solo3 Wireless.

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#9 Apple Pay.

Coming to Japan this Fall.
They use Felica; included in iPhone 7. Late October. Apple Maps team introduces Transit for Japan.
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#10…

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Performance!

Fastest smartphone in the market…
New generation chip, A10 Fusion: QUAD CORE.
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Two high performance cores.

Two high efficiency cores.
Apple designed performance controller.
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New 6 core GPU: 50% faster than the A9.

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Most powerful chip EVER in a smartphone.

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Console grade games.

Adobe Lightroom works on iPhone 7.

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iPhone 7 longest battery life EVER.

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2 more hours than iPhone 6s.

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iPhone 7. Most powerful phone ever.

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Starts from $649.

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Pricing on an instalment plan.

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That’s all for today folks.

Sia is now performing.

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