It’s that time of year again. We will be covering the Apple event, live via this post!
Remember, we will begin covering the Apple event live on this website from 09:45/17:45.
Just over an hour to go until the event begins!
Under thirty minutes to go.
Just a recap of what we are expecting: an iPhone, a Apple TV, an iPad Pro and new MacBooks!
Seven minutes to go!
1 minute to go!
“… please switch your devices to silent” We are getting excited at the DTA Themes HQ!
Room full of MacBook Pro’s and iPhones!
Looks like we are getting set, Tim Cook, please show yourself!
And we are off!
The music is down let’s go!
Tim Cook is here opening the event today with a large cheer!
Many people attending tonight. Got to be over 4000!
Tim stating “monster announcements”, no time for updates.
Apple Watch first to go!
Discussing how good the Apple Watch has been!
We agree with him too!
97% customer satisfaction of the Apple Watch!
Jeff Williams comes on to the stage to “discuss where they are going next”.
Discussing how good Apple Watch OS 2 is going to be.
Transit mode, added to maps.
Over 10,000 watch apps!
Don’t forget about native apps!
They can access the hardware, and more!
Facebook Messenger is now coming to the watch, too!
GoPro controlling now coming to the Apple Watch!
AirStrip platform tracks your important aspects of your life.
Doctor can send a message to patient and track babies heart rate.
Mother can even listen to babies heart rate from the Apple Watch!
All that get’s sent back to the doctor.
More choices of Apple Watch!
New leather apple watch!
New models and new bands!
Pretty nice – rose gold and anodised aluminium finishes!
New bands, too!
New models shipping today!
Watch OS 2 out Sep 16!
Back to Tim!
Is this the iPad Pro?
We hope so, “clear vision of their future of personal computing”
Biggest news since iPad!
New slate, looks stunning!
“this is the iPad pro!”
Here comes Phil!
Full size software keyboard
Comparing the iPad Pro to a notebook!
The screen is 12.9″!
Width of the iPad Pro is the same as an IPad Air!
Stunning display! 5.6m pixels!
Full size documents!
Most likely 16:9
“Best oxide TFT material “
Includes 4rd gen 64bit chip
2x faster memory and storage
1.8x A8, desktop class performance, woah – stop! MacBook 2016, A9X too?
Console class GPU!
360x better iPad graphics since iPad 1st gen
Faster than 80% of portable PC’s shipped last 6 months
iMovie on iPad Pro brings desktop class performance
10 hour battery life still!
With all that power, still great battery life! Stunning.
Quad speaker system.
Streaming becoming choppy. Ha.
And it’s back – iPad Pro smart keyboard!
Connects magnetically, connects power and data!
Accessory – Apple Pencil!
giving a detailed indication of the Apple Pencil!
Pretty great technology being here, including force touch (described as forced data)
“Incredibly low latency”
Lightening connector on the pen!
Great reception for the apple pencil!
Use in most locations with the pencil!
As Steve said, “Who wants a stylus?”, what would Steve think of this?
Microsoft is on stage!
Kirk Koenigsbauer is on detailing Microsoft Office.
“We are supporting more than ever Microsoft Office on the iPad”
“Ink, markup and annotate”
Mult-tasking, Word + Excel same screen. Very nice.
Copy and pasting between apps!
Powerpoint supports shape recognition. New Office for iOS
Back to Phil.
Adobe – Erik Snowden next!
New suite of Adobe apps!
New Adobe program
Photoshop Fix, new app
Now has facial detection, Photoshop Fix. Not even on PC
“Adobe Photoshop Sketch” Nice.
Shipping next month
Apple really going out on the iPad pro
Now a program for patients, doctors
New anatomy app which let’s the doctor display elements of the body to patient.
She just gave it away! More memory on the iPad Pro. I say 4GB of RAM. Apple will probably say 2GB.
Surgical procedures can be simulated via this. Incredible.
Show patient their injury.
Display how severe their arthritis is. Amazing
This application can share the info to the patient
Very innovative app.
“most advanced iPad made”
FaceTime HD camera
How much does it cost? $799.
Accessories: Pencil $99 Keyboard $169
See it in November
Jony Ive speaking about how great the iPad air will be.
Most advanced display ever made.
Very energy efficient
Confirmed Wide screen.
Magnetic contacts relay power and data.
iPad Mini 4.
iPad Air 2, but in a smaller case.
iPad. The investors will be lost for words!
Next up: Apple TV!
They are doing something about the same TV!
The future of television is apps
Future of tv is apps
“we need a new foundation for tv”
“powerful hardware, modern os new UI, developer tools”
“personalise their tv experience”
“We’ve been working hard and long”
The new Apple TV. Includes Siri!
Motion sensitive controller!
Apple TV looks to be very powerful
Here comes Eddy Cue!
Glass touch surface. Remote!
“Hold down Siri button and you ask for something…”
Searches itunes, netflix, hbo and showtime!
Siri looks to be very smart.
“Siri what was said?” Turns on captions.
Siri indeed is very smart.
Animations used on iOS ported to your Apple TV set!
Plays Music, including Apple TV!
Redesigned from ground up!
“Future of TV is apps”
TV OS, based on iOS!
Includes Metal + Game Centre.
Netflix is here. HBO. Hulu.
Galaxy on fire.
Disney Infinity on Apple TV! Got to be powerful!
Multiplayer. Exclusive to apple tv.
Apple TV includes fighting birds!
Hipster Whale – brand new game.
sweet game about hitting balls with an alien twist.
Up to four simultaneous players between iPhone and iPod touch.
“Gilt the go to location for shoppers”
Shop from your sofa. Made easy.
“virtual fashion show from your couch”
Ched Evans from Major League Baseball.
Streamed in 1080p @ 60fps.
One purchase for all of your devices.
Now the hardware.
Accelerometer and gyroscope.
with lightning connect.r
$149 for 32GB
Back to Tim
iPhone grew 3.5x over other industry
In china a whopping 75%!
iPhone 6, the most popular phone ever!
Most loved phone!
4.7″ and 5.5″
iPhone 6S and 6S Plus
Look familiar. But changed.
Most advanced iPhones ever. Most advanced in the world.
6S in 4 finishes.
New glass! Dual Ion!
Force touch. But 3D.
Sensors in display. Dynamic.
Tactic engine much better, (vibrations).
Greg is up now.
3D touch, pressure sensitive, push down a little and get a quick look.
Integrated throughout the system.
Details on flight times, (e.g.) just by pushing down
Just ‘peek’ in. Mark your location.
Apply a bit of force on to edge, and go to your app switcher.
Peek on videos within Instagram.
We’re gonna love it!
Fastest chip. A9.
New transistor architecture.
Jump in performance.
70% faster than A8. Console class GPU.
CEO of PixelToys
“All at 60fps”
“Coming this holiday season”
2nd gen Touch ID
2x as quick
All-new iSight camera. 12MP.
50% more pixels. More detail.
No image quality degrading
iSight camera sensor. Auto focus.
Take quality images with the iPhone 6S and plus.
Stunning images from the new camera. Another quality product from Apple.
“63MP panoramic images”
HD videos + 4K videos
“Every frame 8 million pictures”
Pretty amazing video, once again shot from the iPhone 6S.
Edited on the iPhone too, edit 4K.
5MP FaceTime HD camera.
Front facing camera flash. With a twist.
Retina flash, true tone.
3D touch equates to live photos.
Live photos are moving photos!
Live photo wallpapers, too.
Supported across Apple’s devices.
Raise your arm on your apple watch, see that live picture. Ha! Pretty cool
Developer APIs supported out of the box
LTE advanced, 23 bands.
Best phone for worldwide travelling.
Twice as fast wifi.
Don’t forget the proactive assistants.
Move to iOS app!
On Android devices move all of your information wirelessly across.
Comes with great accessories: new charging docks.
Product RED highly recognised as well.
Still environmentally friendly.
“Strongest cover glass”
6S and Plus will be same prices, on subsidised contracts from $199.
iPhone 5s demoted. Now free.
iPhone 6S starting from $27/month.
Apple retail stores having new plans, the iPhone upgrade program. New iPhone every year.
$32/month. Includes Apple Care.
New iPhone comes out this September!
iOS 9 out next week!
iCloud account includes $5 with better capacity starting from $.99/month with 50GB
“Truly advanced iPhones we’ve created”
Now showing the commercial ad.
Comedic side of Apple.
Showcases nothing much has changed but… Everything!
Tim showcasing what’s been announced today.
Applauding the apple employees that have worked so hard this year.
One of Tims bands live.
Here are One Republic!
Playing Counting Stars live!
And that wraps up our coverage of the Apple event today, on the 9th of September. Join us next time!
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