HTC wants to stay afloat of the smartphone competition. In a move unprecedented by any other maker, HTC is offering to replace your busted HTC M9 for free, no questions asked, once.

Named UH-OH!, this program allows people to exchange their damaged HTC M9, which includes water damage, cracked screen, dents, etc for a brand new HTC M9 once.

With a free replacement, will you be compelled to buy one? Let us know in the comments below.